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Make the Right First Impression

Whether they admit it or not, people do judge books by the cover, and people will form an opinion of your business based on the material you present them. It is a competitive world, and making a good first impression is critical in establishing relationships with prospective clients and communicating your objectives. That is why developing a professional image and attractive material is an essential part of an effective marketing strategy.

Over 15+ Years of Experience

I do hold an actual Bachelor’s Degree specifically in Visual Communication and Graphic Design, which I earned while at Educational Testing Services. For the first eight years of my career, I worked my way up through the ranks of a real production graphics department. I started out as a temporary graphic designer for ETS and eventually, after years of hard work, dedication, and devotion to my craft, earned the title of Senior Graphic Designer.

Production Department Trained

That's right, I am not self-taught. I did not make trip out to Barnes&Noble on Friday, read a book, and proclaim myself a Graphic Designer on Monday.I earned my degree, a Bachelor's degree. I worked from the bottom up in a real production graphics department at Educational Testing Services for over 8 years before I ever even tried to freelance. I am the real deal and have earned my stripes.

The Right Tool for the Job

Yes, there was a time when I used Microsoft Word to create a printable like everyone else. Then I graduated to Adobe Photoshop, then Illustrator, and others. Finally, I found Adobe InDesign. Your graphic designer should have an understanding of when to use Word, when to use Photoshop, when to use Illustrator, and when to use InDesign, which is specifically for desktop publishing. If your work ever needs to go to a publisher, that printer is going to expect to see it using industry standard design software.

I do invest $50 a month into using the Adobe Creative Cloud suite. This ensures that I have access to all of the industry standard design software and that they are up to date, allowing me to easily transfer my design files to another professional designer if needed.