Living in Lousiville, Kentucky, I am seasoned Senior Graphic Designer of fifteen years who has had the pleasure of working with large corporations such as Educational Testing Services, Tri-Lyn, Vision Travel Solutions and Abbott as well as a multitude of small mom and pop businesses and startups creating and designing marketing collateral, branding guides, multi-page brochures, catalogs, infographics and social media content. As a practicing UX Designer and Web Developer, I have worked on projects for Ellery Homestyles, SDA Lighting, Hodara Real Estate Group, and The Wallace Foundation.

Currently I am seeking a company or corporation where I can continue to develop my skill sets in design, share my experiences, and most importantly continue to be a contributing member to a solid team of fellow creatives.


  • Adobe XD
  • Illustrator
  • Photoshop
  • InDesign
  • Dreamweaver
  • Fireworks
  • Azure
  • Invision
  • Sketch
  • HTML
  • HTML5
  • CSS3
  • SASS
  • Javascript
  • Node JS
  • Bootstrap
  • Wordpress
  • WooCommerce
  • Information Architecture
  • Interaction Design
  • Waterfall and Agile Processes
  • Heuristic Analysis
  • User Research
  • User Interviews
  • Contextual Inquiry
  • Surveys
  • Focus Groups
  • Card Sorting
  • Usability Testing
  • Personas
  • Content Strategy
  • Design Principles
  • Site maps and Task flows
  • Wireframing
  • Annotations
  • Paper Protoyping
  • Digital Prototyping
  • Typography
  • Branding
  • Web Development
  • Print design
  • Illustration
  • Social Media
  • Infographics


  • Build Responsive Real World Websites with HTML5 and CSS3
  • The Web Developer Bootcamp
  • Advanced CSS and Sass: Flexbox
  • Web UI UX Design using Adobe XD - Adobe Experience Design
  • The Complete JavaScript Course 2018
  • UX & Web Design Master Course: Strategy, Design, Development
  • The Complete App Design Course - UX, UI and Design Thinking


Bachelor’s Degree - Digital and Graphic Design
American Intercontinental University
January 2002 - November 2005

Associate Degree - Technician Support Specialist
St. Philip’s College
January 1999 - December 2000

Employment History

Richard Toland Designs


May 2013 — Present

Worked as a contractor under my own company name in collaboration with multiple individuals and corporations on a wide variety of projects.

  • Brought on board as part of the UX design team for Ellery Homestyles where we developed the content strategy, information architecture, infrastructure, and overall design of the website. The entire website was coded from scratch by the team using SASS and jQuery effects based on feedback given from wire-frames, user interviews, usability testing, and focus groups with the client.
  • Worked on constructing a full-width, responsive grid for the SDA Lighting website and was part of the team that coded the final website.
  • Was part of the UX design team for Hodara Real Estate Group during which I participated in extensive deep dive sessions, user research, user interviews, heuristic analysis, helped create personas, and developed a content strategy for the website.
  • Collaborated as part of the UX team for The Wallace Foundation website where we developed work flows for the content of the site, conducted user research, usability testing, peer research, a content strategy for the new website.
  • Designed book layouts and designs for print projects including the titles Tinder for Experts, Whose Apple Is It Anyways?, and Everyday Dad.
  • Established branding style guides for QK, OminGuide, and Adam Audio USA
  • Developed marketing plans and collateral for Marina Del Palma and Faena Universe.
  • Designed and created numerous multi-page brochures for and including Whiskey Select, Mobile Club Cards, Adam Audio USA, MAX ERP Software, and Intellectual Ventures.
  • Oversaw, developed and designed marketing collateral for Vision Travel Solutions and Abbott corporations.



OCT. 2012 — MAY 2013

Contracted to help Tri-Lyn through a very busy season, I was brought on board to help develop and produce artwork, style guides and testing booklets for multiple testing programs.

  • Refined testing products using user research, client feedback, focus groups and heuristic analysis of the final testing booklets
  • Produced illustrations and other artwork in Photoshop and Illustrator according to established testing style guides and processes
  • Constructed testing booklets in InDesign according to standard print specifications and best practices
  • Worked within the department to develop processes and procedures, maintain program style guides, and overall file structures

Talon Knight Enterprises


NOV. 2010 — OCT. 2012

This was the first time I ventured off into the world of freelance and contract work as a graphic designer.

  • Collaborated with the owner of Bradyl Storage Solutions to comepletely revamp their company brochure. I sourced the images, created the design and built out the brochure in InDesign.
  • Created and designed the booklet A Consumer Guide to Dry Cleaners for David Whitehurst and his thriving dry cleaning business chain.
  • Designed a series of worksheets to accompany The Sugar Mama Sucess Program by Jill Christe



AUG. 2002 — NOV. 2010

I started out as one of six Production Artists in a newly created production/graphics department at ETS to produce artwork and testing booklets for the K12 testing arena. Over the years, I worked my way up through the department to eventually become a Senior Graphic Designer.

  • Established and implemented department wide procedures and processes to ensure quality control standards and client branding guidelines
  • Managed teams of artists and designers working on over 24+ State-run K12 testing programs
  • Produced artwork and illustrations according to established branding and style guides for each test program
  • Developed style guides for testing programs to insure consistent artwork, styles across program tests and age/grade level material met all testing requirements
  • Conducted usability testing and user research to help develop effectiveness across all state-run programs
  • Participated in routine surveys, focus groups, and usability testing to identify and correct any flaws in testing program materials, particularly in ensure tests where age and grade level appropriate, students were able to complete the tests in the time given and ensure no bias existed in the content for each subject area and program.